Has the advent of internet diminished the role television plays in science communication? Some might think so, but we don’t. We are convinced that television still plays an important role in keeping the general public informed of developments from the world of science and technology, and its influences on society. Television might still even be the most important channel, given that in Europe and the US almost everybody watches it, much more so than surfing the internet regularly or reading newspapers and magazines. Still, television programmes on science are hard to find. It is a fact that academics and public affairs officers do not always appreciate the power of this medium. By showing the possibilities television has to offer, this book intends to change this attitude. Besides documentaries, other formats are equally suited to help popularize science and technology-related subjects: news-items, soaps, docudrama’s, talkshows and quizzes. All this presents a new opportunity for public relations officers at universities, and especially for those working in PCST: Public Communication about Science and Technology. With contributions by Ann Van der Auweraert MSc (Antwerp), Mark Bos MSc (Amsterdam), Dr Suzanne de Cheveigne (Marseille), Prof. dr José van Dijck (Amsterdam), Peter Green (London), Dr Jan Gutteling (Enschede), Dr Rob van Hattum (Hilversum), Dr Cees M. Koolstra (Amsterdam), Dr Margôt Kuttschreuter (Enschede), Dr Bienvenido Leon (Navarra), Matteo Merzagora MSc (Trieste), Dr Andrew Millington (London), Dr David Robinson (Milton Keynes), Prof. dr Betteke van Ruler (Amsterdam), Dr Maddalena Scandola (Modena), Dr Jeff Thomas (Milton Keynes), Dr Piet Verhoeven (Amsterdam).